SABRIEL AGENCY — BRAND IDENTITY DESIGN
Brand Identity Design for Companies That Want to Be Recognizable
Brand Identity design isn’t just a logo: it’s the complete visual system your company uses to present itself to the market. From the logo to the brand manual, from the color palette to institutional typography. A brand designed with precision is worth more than any advertising campaign
SYSTEMIC VISUAL IDENTITY
Your Brand Is the First Thing the Client Judges. Even Before Talking to You
In less than 50 milliseconds, people form a visual opinion about a brand. An inconsistent logo and random colors communicate carelessness. A brand identity design built with precision communicates professionalism, reliability and value before the client reads a single word
Brand Identity Design: What Our Service Includes
Our brand identity design process starts with a discovery phase: a strategic interview to understand the brand’s values, target audience, market positioning and competitive context. Only after this phase does the creative work begin, because a logo that’s aesthetically successful but strategically wrong doesn’t serve the company.
The complete package includes logo design in at least 3 concepts with iterations until approval, color palette selection with all technical codes for digital and print, typography selection and the creation of the final brand manual.
For graphic materials following your brand identity, discover our professional graphic design service.
Brand Identity Design: Why It’s Essential for SMEs
Small and medium enterprises often consider brand identity design a secondary investment. It’s exactly the opposite: for an SME or a professional, a consistent visual identity is the most accessible and effective competitive differentiator on the market.
In a context where clients compare companies online before any direct contact, a visually inconsistent brand loses credibility within seconds. A system designed with rigor communicates stability, attention to detail and respect for the client.
→ Read more in our article on brand identity for SMEs.
Brand Identity Design and Website: An Integrated System
Brand identity design is the foundation on which any digital presence is built. When we build a website for a client who already has a solid brand system in place, the design work is faster, more consistent and produces visually superior results.
For clients who rely on us for both services, the process is integrated: first the brand identity design, then the website. Every element, from colors to fonts, is already defined in the brand manual.
→ Discover how we work on our professional website development page.
Timelines and Investment for Brand Identity Design
A complete brand identity design project takes an average of 2-3 weeks: brief phase, concepts with 3 creative directions, revisions and final production. Delivery files always include the editable vector format, PNG with transparent background, PDF for print and positive and negative versions of the logo.
The cost starts at €600 for a professional logo with basic brand guidelines, up to €1,800 for a complete system with an extended manual and graphic applications. Every quote is free and with no obligation.
Professional standards for visual communication design: AIAP, Italian Association for Visual Communication Design.
