WordPress AI Chatbot: your website already answers. But how often does it sell?
Sabriel AI is the WordPress AI chatbot that answers visitors in their own language, 24 hours a day, under your business's brand. Paid plans also manage appointments, generate PDF quotes and qualify leads.
The free version includes the full chat on unlimited websites, with no credit card required. We use Sabriel AI on this page. To try it, open the chat in the bottom-right corner.
The problem isn't traffic
Advertising and content bring visitors to your website. When someone is interested, they look for clear answers about services, prices and availability. A generic response can lead them to postpone their decision.
It's not a problem of how many people arrive. It's a problem of what happens when they arrive. Every visitor who leaves undecided is a customer handed over to whoever answered them better.
A well designed WordPress AI chatbot exists exactly for this moment. If the problem also concerns the site's structure before the chat even comes into play, read our guide on how to build a homepage that sells.
What changes with Sabriel AI
It's built specifically for WordPress, the platform that powers more than 4 out of 10 websites in the world. It's not the classic WordPress AI chatbot that just answers and nothing else: it knows your services, your prices, your hours and your pages, and has a single goal, taking the conversation all the way to the step that matters. A document, an appointment, a qualified lead. Below you'll find what changes in practice; if you're after the full technical sheet, we wrote it in the complete guide to Sabriel AI.
Talks like a consultant, not like a form
It understands what the visitor needs and responds with expertise, in their language, whatever it may be. It listens to voice messages, reads the PDFs and images you send it, recognizes who's already been there before. And it takes prices from your price list: it doesn't make one up, not even if you ask it to.
Guided setup based on your homepage
The first time you turn it on, a guided setup reads your main page with artificial intelligence and already suggests a tagline and a tone of voice consistent with how you present yourself. It also picks up the business name, website and email from WordPress on its own, and the address from WooCommerce if you use it. Start from seven ready-made tones (e-commerce, professional firm, salon, restaurant, medical practice, artisan, real estate agency) and only correct what you want. It's not mandatory: you can skip it in one click and set everything up later, from the same fields. A WordPress AI chatbot that shows up already ready on first launch saves hours of manual setup.
Appointments booked directly in chat
The visitor books, reschedules or cancels right inside the chat, on your real hours and in your website's timezone. With capacity set to one, two people can't take the same slot; if you set more slots per time frame, the calendar stops once that time frame is full. The same address can't book twice. And to reschedule or cancel, the link sent to their email is required, so no one touches someone else's appointment. It's automation that goes beyond the classic WordPress AI chatbot: it manages appointments on its own, not just answers.
PDF quotes generated during conversations
During the conversation it generates a PDF with your logo, your sequential number, the calculated VAT line, the payment structure you decided on (deposit, half upfront, on delivery), your contract terms and space for a signature. The file ends up in a protected folder, with a name containing twelve random characters, and only opens with a signed link: the address can't be guessed. And the plugin checks on its own whether your hosting really respects the rule, by trying to download a fake file from outside: if it succeeds, it tells you in System Status and gives you the rule to pass on to support. This WordPress AI chatbot generates the complete document during the conversation itself, not afterwards.
Qualifies leads and explains each assessment
Every conversation gets classified as hot, warm or cold, and along with the score you get the sentence explaining why and the service being discussed. You don't have to read a single chat. Whoever was hot but didn't close gets a follow up on the third and seventh day, whoever was warm on the sixth and fourteenth, cold ones never. And if they book or ask for a quote in the meantime, the follow ups stop on their own. It's the kind of automatic qualification that goes beyond what any ordinary WordPress AI chatbot offers.
Answers based on your website's content
You choose the pages that matter and the bot actually reads them, one by one, and for each one writes a summary you can correct. From that moment on, to the question "do you offer support after delivery?" it no longer answers "you'll find everything on the Services page", but "yes, three months are included, then it renews: shall I prepare you a quote?".
It also understands your customer's own words: someone who writes "online shop" finds the page where you only wrote "e-commerce". If you edit a page, it re-reads it on its own within a few minutes. Blog posts, WooCommerce products and portfolio work don't even need to be selected: it finds them by itself when they are needed. This ability to read autonomously is what sets an advanced WordPress AI chatbot apart from a simple form with predefined answers.
Shows your work instead of describing it
When a visitor asks to see examples, the assistant makes cards appear right inside the chat, with a real image, title and link, pulled from WooCommerce, from the theme's portfolio, from a page or from the blog. Visual details matter too when evaluating a WordPress AI chatbot designed to convert, not just to answer.
A chat experience branded for your business
Name, logo, all the colors, the font, the shape of the button, the welcome message. The chat footer loses the "Powered by Sabriel AI" text. On your client's website it looks like a tool built by you. A fully white label WordPress AI chatbot is exactly what's needed by whoever resells it to their own clients.
And the data?
Conversations, appointments, quotes and reports are stored in your WordPress site. To generate replies, the site sends the chosen AI provider the necessary data, which may include messages, context, business information and attachments. Licence verification and optional services follow the flows described in the full guide. The API key is yours; the guide explains its protection and the case where the server does not support encryption. Data remains exportable and the plugin integrates WordPress privacy tools.
Website audits and lead generation for agencies
The assistant offers the visitor a free check of their website. It runs up to twenty five real checks, divided into four areas: security, visibility on Google, experience and speed, trust. And when a check can't answer with certainty, the report names it and says why, instead of marking it as negative: on a document you send to a potential client, one item missing is worth more than one item wrong. What comes out of it is a percentage score and a PDF report that reaches both you and them.
The point is how that report is written: it lists the problems and never says how to fix them. It's not an oversight, it's a rule written into the bot. The solution is you.
And the configuration exports with a button: you set up the first site the way you want (tone, price list, hours, colors, PDF template), save the file and load it back onto the second one. You don't start from scratch with every client.
Your client gets a free diagnosis of their website, you get a name, an email and a concrete reason to call them back. With a Studio or Agency license you install it on the sites you manage, all under your own brand, and each of those sites starts generating work for you from its own visitors. For an agency, a WordPress AI chatbot that generates work from client sites is a multiplier, not just a tool. Every client you manage becomes another site where the same WordPress AI chatbot works for you.
And there's more under the hood
The portfolio inside the chat distinguishes a project from a product from a blog post, on purpose. When a visitor asks "show me something you've made", the assistant doesn't offer them a blog post passing it off as a project. It sounds like a small detail; it's the difference between a tool that makes you look good and one that makes you look bad in front of a potential client.
- Conversation history retrievable from another device with a signed link
- Mailchimp with genuine double opt in, an unsubscribe link in every email, contacts already tagged hot, warm or cold
- Consent log with date, as proof
- Nine WordPress security protections, all off by default and all reversible without touching a file
- Database cleanup, schedulable too
- Cookieless visit statistics
- Quotes and appointments you can also create by hand, for the client who called you
- Automatic alert when a quote goes over the amount you set
- When it understands a real person is needed, the bot shows your contact details and leaves the visitor a box to write to you right away: the message reaches you by email, without using up a request to the AI engine
- Password protected content never ends up among the examples in chat nor in the website's knowledge base
- On phones the chat opens full screen and follows the keyboard, without scrolling the page behind it
- Understands dates and times said in words, like "tomorrow at 8 pm" or "tonight", and dates written like "29 October" or "29/10", in other languages too
- Calendar and statistics in your site's time zone, also for visitors writing from another country and when the clocks change
- Chat usable from the keyboard and with screen readers
Every feature listed above is part of the same WordPress AI chatbot, not separate modules to buy one at a time. To understand why security protections really matter, read our guide on WordPress site security.
You don't have to learn everything today. Turn on what you need now, the rest is there for when you grow.
Want to see every single feature, with nothing glossed over?
This page tells you what changes for you. If instead you want the complete technical sheet, with the exact numbers, the stated limits and even the things the plugin does not do, we wrote it separately: which eleven AI models you can select, how site knowledge really works, what a PDF quote contains, what the twenty-five website checks are, what leaves your site and what does not.
Want to see how it stacks up against AI Engine, Tidio, WPBot and Chatbase? Read our WordPress chatbot plugin comparison.
How much does a WordPress AI chatbot cost
Every paid plan activates the same WordPress AI chatbot. The number of licensed sites changes; the Free version includes the features shown in the table.
| Free | Pro | Studio | Agency | |
|---|---|---|---|---|
| Per month | $0 | $12 | $25 | $49 |
| Per year | — | $89 | $189 | $369 |
| One time | — | $229 | $479 | $949 |
| Sites | unlimited | 1 | 5 | 20 |
| What's included | ||||
| AI chat with your own key (Gemini, OpenAI or Claude) | ✓ | ✓ | ✓ | ✓ |
| Messages per day per visitor | You decide | |||
| Bot in every language, panel in nine | ✓ | ✓ | ✓ | ✓ |
| Voice, PDF and image reading, WhatsApp, summaries | ✓ | ✓ | ✓ | ✓ |
| Widget colors and logo | Basic | Full | Full | Full |
| No branding of ours in the chat | ✓ | ✓ | ✓ | ✓ |
| Bookings with automatic emails | — | ✓ | ✓ | ✓ |
| PDF quotes with your brand | — | ✓ | ✓ | ✓ |
| Lead thermometer, follow ups and analytics | — | ✓ | ✓ | ✓ |
| Potential client website check | — | ✓ | ✓ | ✓ |
| Website knowledge, portfolio, history | — | ✓ | ✓ | ✓ |
| Mailchimp with double opt in and log | — | ✓ | ✓ | ✓ |
| WordPress security and database cleanup | — | ✓ | ✓ | ✓ |
| Dashboard and client management | Visits only, 30 days | ✓ | ✓ | ✓ |
| Automatic updates | From WordPress.org | ✓ | ✓ | ✓ |
Free
$0 forever, on unlimited sites
- AI chat with your own key (Gemini, OpenAI or Claude)
- Messages per day: you decide
- Bot in every language, panel in nine
- Voice, PDF and image reading, WhatsApp, summaries
- Widget colors and logo (basic)
- No branding of ours in the chat
- Visit dashboard for the last 30 days
- Updates from WordPress.org
Pro, Studio, Agency
The exact same features across all three plans. The only thing that changes is how many sites the license covers.
- Pro, 1 site
$12/month · $89/year · $229 one time - Studio, 5 sites
$25/month · $189/year · $479 one time - Agency, 20 sites
$49/month · $369/year · $949 one time
Everything in the Free plan, plus:
- Full widget colors and logo
- Bookings with automatic emails
- PDF quotes with your brand
- Lead thermometer, follow ups and analytics
- Potential client website check
- Website knowledge, portfolio, history
- Mailchimp with double opt in and log
- WordPress security and database cleanup
- Dashboard and client management
- Automatic updates
A single appointment booked by the assistant is worth more than a year of licensing. Secure payment via Freemius, cancel whenever you want.
Need it on more sites? Choose Studio, for 5 sites or Agency, for 20 sites.
Frequently asked questions about the WordPress AI chatbot
Do I need to know how to code?
No. Every setting is a field, a toggle or a dropdown. There's a box for advanced CSS, for those who want it, and nothing depends on it.
Does someone need to be there to answer the chat?
No. It answers on its own, at any hour, with what it knows about your business: it is not a live chat where someone has to stay online, and it has no ticket system. When a person is really needed, the WordPress AI chatbot shows WhatsApp, email and phone and emails you a summary of the conversation.
Does it only work on WordPress?
The WordPress AI chatbot can be installed independently from your website's dashboard. For websites using another CMS or custom-built solutions, we assess and manage the assistant's integration directly. Request a free consultation to talk about it.
How much does the AI cost me?
You pay the provider directly, based on usage, and we don't take anything on top. In the panel, next to each model, you'll find the indicative price per million tokens, and the recommended one is already selected. To give you an idea: with the recommended Gemini model, $25 of credit covers thousands of answers. With a few hundred conversations a month, it lasts for months. Google Gemini has a free tier you can use for testing; for a public website with visitors in the European Economic Area, Switzerland or the UK, Google requires the paid tier.
Can the bot make up a price or a discount?
Prices are taken from the price list you write. If a request doesn't fit the price list, it says so and passes you the contact, instead of improvising a number. You can also set a threshold above which every quote arrives marked "high amount".
Where does my customers' data end up?
Data is stored in your WordPress site. The AI provider receives what is needed to process the request, including messages, context, business information and any attachments. If you enable Mailchimp, email verification or other optional services, the flows described in the full guide and your privacy notice also apply.
What happens if the license expires?
The chat keeps working. The paid modules turn off, your settings stay where you left them, and the links already sent to your customers to manage an appointment keep working. You can download the data to Excel whenever you want.
Does it work with my theme?
Yes. The widget loads its own stylesheet and its own script, with no external fonts and no trackers. It requires WordPress 6.8 or higher and PHP 7.4 or higher. In practice, the WordPress AI chatbot visually integrates with any theme without requiring additional customization.
Can I try it first?
The free version is on WordPress.org and never expires. When you upgrade to Pro, install the new package on top of the free one: if you delete the free plugin first and had turned on "also delete customer data", that checkbox does exactly what it promises. And if something in Pro doesn't work and we can't fix it, you have thirty days to request a refund.
Where can I find the full list of features?
In the complete guide to Sabriel AI, where every feature is described in detail with the exact numbers: the eleven AI models, the two site knowledge modes, the twenty-five website checks and the nine security protections. For configuring an individual setting there is instead the documentation, field by field.
How do the Pro demo and refunds work?
The free version of Sabriel AI is available on WordPress.org. It includes the full chat in every language and can be tested on your website without an expiration date.
Before you purchase, we offer a ten-minute video-call demo. On a test website, we show you live how the assistant books an appointment and generates a PDF quote. We can also demonstrate lead scoring, website audits and the other Pro features. Contact us to arrange a call.
If a technical issue remains unresolved after our intervention, we review refund requests submitted within 30 days of purchase on a case-by-case basis.
We provide direct support for Sabriel AI. If you experience a technical issue, contact us.
Your website is already open twenty four hours a day.
Starting today, make it sell too
Sabriel AI is the WordPress AI chatbot that takes about five minutes to install and answers visitors in their own language, even outside business hours.
